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Sprout for Retail and Ecommerce

Reinvent the retail experience on social

Sprout equips retail and ecommerce companies with the social media management tools they need to exceed buyer needs and grow their businesses amid continual digital transformation.

Our Customers

More touchpoints, more obstacles

More touchpoints, more obstacles

The advantage of social for retail marketers is that they can engage during every stage of the customer lifecycle. But that same benefit also creates their biggest challenges:

  • Delivering exceptional customer support amid a high volume of messages and even higher expectations
  • Creating a unified social presence across multiple platforms to serve the diverse needs of a segmented audience
  • Measuring impact, monitoring brand health and keeping pace in a highly competitive and volatile industry

79%of consumers on social media expect a response in the first 24 hours.

Source: Source: Sprout Social Index, 2020

65%of consumers feel more connected to brands that have a robust social presence.

Source: Source: Sprout Social Brands Get Real

77%of social marketers use social data to assess campaign performance.

Source: Source: Sprout Social Index, 2018

Rise to the retail challenge with Sprout

Our all-in-one social solution provides retail marketers with the exact customer care, publishing, analytics and listening tools they need to nurture prospects through the sales funnel, drive purchases online and in-store, and establish long-term customer engagement and loyalty.

Deliver high-quality service

Today’s consumers want authentic responses to their questions and comments on social, and they want them now. Our centralized platform enables retailers to quickly find and manage relevant conversations across every network and profile, all in one place.

60% MoM decrease in response time on weekdays

Tasks are fantastic. I see all of Casio’s social messages–across networks, in one feed. Then, depending on the context, I can send messages to a customer service agent, sales or marketing representative. It speeds up the whole process.

Richard Sharpe Operational Services Divisional Manager, Casio

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Drive purchases

With Sprout’s sophisticated scheduling and publishing tools, retail marketing teams can efficiently collaborate to ensure the right message reaches the right audience, at the right time.

Take inventory

Visualize your publishing strategy with a shared content calendar to ensure the right mix of organic, user-generated and promotional content across platforms.

Manage assets

Put your best product forward with pre-approved photos, designs, videos and messaging pulled straight from a centralized Asset Library.

Maximize reach

Amplify awareness and engagement among specific consumer segments using organic post targeting and algorithmic Optimal Send Times.

Boost content

Extend the impact of your high-performing social content with paid promotion built right into your publishing workflow.

73.2% boost in engagements across Facebook, Twitter and Instagram with Sprout

We’ve seen increases in metrics since using Sprout and that’s because I’ve been able to push out more content. We’ve increased our followers, engagement, number of posts sent and Sprout has been a great partner.

Assunta Catalano Social Media Manager, KISS

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Demonstrate impact

Leverage Sprout’s powerful analytics and listening tools to track real-time results, understand your buyers and gain a competitive advantage in your industry.

Inform strategy

Keep an eye on your KPIs with automated, presentation-ready reports to better understand which content is encouraging engagement and purchases.

Improve service

See how quickly and how often individual users reply to messages and complete assigned tasks to measure team productivity and improve customer care.

Explore Sprout Analytics

Uncover trends

To inform your product and content strategies, track what consumers are talking about online by monitoring mentions, hashtags and industry keywords.

Stand out

Leverage social listening topics to discover how consumers feel about your competitors, identify influencers and find opportunities to differentiate your brand.

Explore Sprout Listening

4307% spike in engagement

The main driving point behind our social strategy is UGC. It’s a lot easier for us to gather this with Sprout. It’s really been helpful to be able to search through multiple hashtags and keywords and have all of the content appear in a single stream.

Aaron Flick Marketing Associate, Wahl Professional

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See how Sprout helps retailers exceed buyer needs on social and grow their businesses through cohesive customer care and connection.

See how Sprout helps retailers exceed buyer needs on social and grow their businesses through cohesive customer care and connection.

Browse our tools

We look forward to showing you how our platform can help you serve the needs of your audience, no matter where they are in the customer lifecycle.

Schedule a demo to:

  • Have a brief conversation to assess what Sprout can do to help your social strategy

  • Get a live product tour with insight into how to get the most benefit from Sprout

  • Discuss social KPIs to determine the best path forward for your brand

  • See the power of our tools firsthand with no commitment required

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Additional resources

How Benefit turns cosmetics into connection using Sprout Social

Sprout’s powerful analytics and engagement tools empower Benefit to consistently optimize its social strategy, helping the brand deliver the honesty, authenticity and personalization its customers crave.

Read case study

Retail trends for back-to-school 2020: Focus on safety, sales & steady engagement

Download this report to get your retail brand back-to-school ready and deliver social media marketing campaigns that are best-in-class.

Download report

Titleist drives up interactions with customers by 78%

Titleist tapped Sprout to help build upon an organic following of loyalists, publish focused content, create a two-way social conversation with customers and turn social findings into actionable insights.

Read case study