Supporting social strategy around the globe
Trek Bicycle uses Sprout’s social listening tools to find conversations relevant to its brand and join in the discussion.
Listening Tools
Sprout’s Listening tools help brands tap into global social conversation to extract actionable insights, identify industry gaps and improve brand health.
Listening not only helps us better understand what the conversations are about our brand in the digital space, it lets us make sure we’re dominating share of voice in our industry in a relevant, impactful and positive way.
Kara Wenman, Digital Content Marketing Manager at James Hardie
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Incorporate social media listening seamlessly into your business strategy with Sprout’s user-friendly platform. Speed up time to value with informative training and expansive education materials.
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Access and utilize industry, brand and competitive insights. Track and analyze conversations around relevant topics to understand consumer sentiment and brand health.
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Keep up with industry trends while identifying influencers and thought leaders to engage as brand advocates. Gather honest feedback to generate new product, service and content ideas.
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Own share of voice and distinguish your brand. Discover how consumers feel about your competitors, identify industry gaps and leverage opportunities to differentiate your business.
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Apply insights beyond social media. Revamp marketing, customer care, product development and much more using listening data.
Examine audience preferences to enhance marketing strategy and inform business planning.
Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.
Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.
Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.
Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.
Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.
Identify industry gaps, track share of voice and understand consumer attitudes toward competitors to uncover business opportunities.
Track consumer behavior as it relates to specific topics to stay up to date with trends in your industry.
Use real-time brand monitoring and social listening tools to discover deeper insights and drive better strategy.
We’d love to show you how Sprout Social’s powerful listening tools can help you transform social conversations into business success.
Trek Bicycle uses Sprout’s social listening tools to find conversations relevant to its brand and join in the discussion.
Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses.
Salespeople should have a pulse on customer conversions on social media. That’s exactly why social listening for sales is a must-do for modern companies.
No credit card required
No credit card required
No credit card required
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Social profiles
Purchase additional profiles for a monthly charge of $25 per profile.
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5 social profiles | 10 social profiles | 10 social profiles | Customizable |
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All-in-one social inbox
Monitor and engage with messages across Facebook, Twitter, Instagram and LinkedIn all in one place.
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Included | Included | Included | Included |
| Publish, schedule, draft and queue posts | Included | Included | Included | Included |
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| Review management | Included | Included | Included | Included |
| Profiles, keywords and locations monitoring | Included | Included | Included | Included |
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Tasking and social CRM tools
Sprout’s social customer relationship management (CRM) tools provide contextual information such as conversation history, contact information and internal notes to help teams respond to customers quickly and personally.
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Included | Included | Included | Included |
| Group, profile and post-level reporting | Included | Included | Included | Included |
| Paid promotion tools to boost Facebook posts | Included | Included | Included | Included |
| iOS and Android mobile apps | Included | Included | Included | Included |
| Social listening to uncover emerging trends, brand influencers and competitive intel | Premium add-on | Premium add-on | Premium add-on | Included |
| Employee advocacy solutions to amplify your brand’s organic reach | Premium add-on | Premium add-on | Premium add-on | Included |
| Competitive reports for Instagram, Facebook and Twitter | Not Included | Included | Included | Included |
| Incoming and outgoing message content tagging | Not Included | Included | Included | Included |
| Custom workflows for multiple approvers and steps | Not Included | Included | Included | Included |
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Scheduling for optimal send times
Boost content reach by an average of 60% with suggested times meant to promote more social engagement.
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Not Included | Included | Included | Included |
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Response rate and time analysis reports
Analyze response rates and times to benchmark engagement goals and improve your social media responsiveness.
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Not Included | Included | Included | Included |
| Trend analysis for Twitter keywords and hashtags | Not Included | Included | Included | Included |
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Helpdesk integration
Integrate your Zendesk or HubSpot account to create, track and manage support issues from social.
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Not Included | Included | Included | Included |
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Message Spike Alerts for increased message activity
Get alerted when message volume is higher than usual with email and push notifications.
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Not Included | Not Included | Included | Included |
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Digital asset and content library
Store relevant and on-brand content including images, videos and text snippets for more efficient campaign management.
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Not Included | Not Included | Included | Included |
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Chatbots with automation tools
Create, preview and manage chatbots for Twitter and Facebook private messages using Sprout’s Bot Builder.
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Not Included | Not Included | Included | Included |
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Saved and suggested replies
Powered by a machine learning algorithm, Suggested replies recommends consistent answers to commonly asked questions.
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Not Included | Not Included | Included | Included |
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Inbox rule builder for automated actions
Set up alerts and rules based on keywords, message types and profiles to automatically tag and complete messages in the Smart Inbox.
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Not Included | Not Included | Included | Included |
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Custom Link Tracking
Seamlessly append tracking codes to links posted in Sprout to identify your social traffic into Google Analytics.
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Not Included | Not Included | Included | Included |
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Twitter surveys to define CSAT or NPS
Gather customer feedback to get CSAT (customer satisfaction scores) and NPS (net promoter score) with Twitter Feedback Surveys.
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Not Included | Not Included | Included | Included |
| 24/5 prioritized customer support | Not Included | Not Included | Not Included | Included |
| Exclusive implementation and onboarding to get teams up-and-running quickly | Not Included | Not Included | Not Included | Included |
| Advanced analytics to measure success across all social channels | Not Included | Not Included | Not Included | Included |
| Premier consulting services | Not Included | Not Included | Not Included | Included |
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