Listening Tools
Inform your business strategy with social listening
Inform your business strategy with social listening
Understand the “why” behind the “what.” Uncover actionable insights, overcome competitors and improve brand health using Sprout Social.
Understand the “why” behind the “what.” Uncover actionable insights, overcome competitors and improve brand health using Sprout Social.
Request a DemoListening not only helps us better understand what the conversations are about our brand in the digital space, it lets us make sure we’re dominating share of voice in our industry in a relevant, impactful and positive way.
Kara Wenman, Digital Content Marketing Manager at James Hardie
Take the guesswork out of social strategy
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Integrate effortlessly
Incorporate social media listening seamlessly into your business strategy with Sprout’s user-friendly platform. Speed up time to value with informative training and expansive education materials.
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Find valuable intelligence
Access and utilize industry, brand and competitive insights. Track and analyze conversations around relevant topics to understand consumer sentiment and brand health.
Related Keywords and Hashtags
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Evolve with audiences
Keep up with industry trends while identifying influencers and thought leaders to engage as brand advocates. Gather honest feedback to generate new product, service and content ideas.
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Stay a step ahead
Own share of voice and distinguish your brand. Discover how consumers feel about your competitors, identify industry gaps and leverage opportunities to differentiate your business.
Topic performance summary
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Upgrade your business strategy
Apply insights beyond social media. Revamp marketing, customer care, product development and much more using listening data.
Insights for everyone
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What’s included: core features
Audience Analysis
Examine audience preferences to enhance marketing strategy and inform business planning.
Customer Feedback
Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.
Consumer Research
Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.
Influencer Recognition
Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.
Sentiment Research
Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.
Campaign Analysis
Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.
Competitor Comparison
Identify industry gaps, track share of voice and understand consumer attitudes toward competitors to uncover business opportunities.
Trend Identification
Track consumer behavior as it relates to specific topics to stay up to date with trends in your industry.
Uncover engagement opportunities
Use real-time brand monitoring and social listening tools to discover deeper insights and drive better strategy.
Explore the Sprout Engagement platform
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Request a personalized demo
We’d love to show you how Sprout Social’s powerful listening tools can help you transform social conversations into business success.
What can I expect?
A brief conversation to assess what we can do to help your social strategy
Live product demo with insight into how to get the most benefit
No commitment required
Additional resources
Supporting social strategy around the globe
Trek Bicycle uses Sprout’s social listening tools to find conversations relevant to its brand and join in the discussion.
See howHow to one-up your competition with social media industry analysis
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