A social marketer’s no. 1 challenge is proving ROI
Return on investment is the top concern for six-in-ten of social marketers.
This makes sense for two reasons: Marketers aren’t meeting the full needs of their social audience with both brand awareness and consideration content; and they’re defining ROI incorrectly to begin with.
With Sprout, you can redefine ROI from the top and underscore the true value of social.
Source: Sprout Social Index, Q2 2018
Don’t just manage your brand’s social media efforts - optimize them for long-term value
Social is no longer just a communication channel. It’s an opportunity to create real connection with your audience - and to future-proof your brand.
Content planning & publishing
Map your content themes against brand initiatives, see a holistic view of your publishing plans and leverage Sprout’s proprietary send-time optimization technology to deliver across platforms.
Campaign & conversation management
Monitor, prioritize, collaborate and respond to incoming messages from a unified inbox to track campaign engagement, build customer relationships and generate advocacy.
Optimize your marketing strategy with access to rich social data, powerful trend analysis and customized reporting tools to measure and drive performance for your organization.
Sprout helps marketers deliver more efficient, collaborative and effective campaigns on social
Customers are optimizing their social efforts with Sprout’s time-saving workflow tools,detailed campaign management and powerful publishing optimizations.
Sprout is the glue that holds our social media ecosystem together. It’s a global view of what’s happening across campus. I feel more in touch with what’s going on.
Director of Social Media, Marquette University