Under the
Brand-fluence
Expert Insights & Tactics for Influencer Marketing Success
taylorlorenz
elfriedsamba
jaydeipowell
Influencers hold more power than we realize.
Many brands are just beginning to understand the transformative impact of influencers. As more creators gain the loyalty of your target audience, the opportunities have never been more promising. Hear from industry experts as they share the state of influencer marketing and show you strategies you can implement in your business.
Influencer landscape discussions
Are We Really in Our De-influencing Era?
This is a must-watch for marketers eager to stay at the forefront of digital culture and the influencer landscape. We discuss the state of the industry, influencer trends and what’s next.
Beyond the Post: How Influencers Evolved from Creators to Collaborators
In this unfiltered conversation, we discuss the influencer world and how brands are moving from one-off influencer activations into long-term strategic partnerships.
Connecting Meaningfully: Crafting Influencer Strategies for Lasting Impact
Discover the importance of crafting inclusive influencer activations, best practices for brainstorming and implementing impactful creative strategies and influencer faux pas to avoid.
Hidden in Plain View: How to Find the Right Influencers
Learn the influencer content consumers crave, the future of brand-influencer partnerships and how to find the right influencers for your brand using Tagger by Sprout Social.
Industry sessions
Leading the Charge: Influencer Strategies for B2C
Find out what it takes to stand out in today’s landscape from industry vet, Elfried Samba. See how he redefined the relationship between influencers and grew Gymshark’s fitness community from 1.5 million to 20 million.
Breaking Barriers: Influencer Strategies for B2B
A niche target audience isn’t a detriment to your strategy—it can be an advantage. Join Brianna Doe, host of Stop the Scroll: The B2B Influencer Marketing Podcast, as she shares what you need to know about running influencer marketing strategies in the B2B space.
Connecting Communities: Influencer Strategies for Higher Ed & Nonprofits
A well-executed influencer marketing strategy can give donors and students a look at what it’s like to engage with an organization. Learn how to identify and connect with influencers who can grow your institution’s community through authentic storytelling.