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Sprout for Retail and Ecommerce
Reinvent the retail experience on social
Sprout equips retail and ecommerce companies with the social media management tools they need to exceed buyer needs and grow their businesses amid continual digital transformation.
Our Customers
More touchpoints, more obstacles
More touchpoints, more obstacles
The advantage of social for retail marketers is that they can engage during every stage of the customer lifecycle. But that same benefit also creates their biggest challenges:
- Delivering exceptional customer support amid a high volume of messages and even higher expectations
- Creating a unified social presence across multiple platforms to serve the diverse needs of a segmented audience
- Measuring impact, monitoring brand health and keeping pace in a highly competitive and volatile industry
79%
of consumers on social media expect a response in the first 24 hours.Source: Sprout Social Index, 2020
65%
of consumers feel more connected to brands that have a robust social presence.Source: Sprout Social Brands Get Real
93%
of executives agree that businesses are increasingly moving their e-commerce to social.Source: 2021 Harris Insights Report
Rise to the retail challenge with Sprout
Our all-in-one social solution provides retail marketers with the exact customer care, social commerce, publishing, analytics and listening tools they need to nurture prospects through the sales funnel, drive purchases online and in-store, and establish long-term customer engagement and loyalty.
Deliver high-quality service
Today’s consumers want authentic responses to their questions and comments on social, and they want them now. Our centralized platform enables retailers to quickly find and manage relevant conversations across every network and profile, all in one place.
60% MoM decrease in response time on weekdays
Tasks are fantastic. I see all of Casio’s social messages–across networks, in one feed. Then, depending on the context, I can send messages to a customer service agent, sales or marketing representative. It speeds up the whole process.
Richard Sharpe Operational Services Divisional Manager, Casio
Learn MoreDrive purchases
With Sprout’s sophisticated scheduling, publishing and social commerce tools, retail marketing teams can efficiently collaborate to ensure the right message reaches the right audience, at the right time.
Take inventory
Visualize your publishing strategy with a shared content calendar to ensure the right mix of organic, user-generated and promotional content across platforms.
Share products
Quickly add products to your posts and customer responses by connecting your Instagram, Shopify and Facebook Shops product catalogs to Sprout.
Manage assets
Put your best product forward with pre-approved photos, designs, videos and messaging pulled straight from a centralized Asset Library.
Maximize reach
Amplify awareness and engagement among specific consumer segments using organic post targeting and algorithmic Optimal Send Times.
Boost content
Extend the impact of your high-performing social content with paid promotion built right into your publishing workflow.
73.2% boost in engagements across Facebook, Twitter and Instagram with Sprout
We’ve seen increases in metrics since using Sprout and that’s because I’ve been able to push out more content. We’ve increased our followers, engagement, number of posts sent and Sprout has been a great partner.
Assunta Catalano Social Media Manager, KISS
Learn MoreDemonstrate impact
Leverage Sprout’s powerful analytics and listening tools to track real-time results, understand your buyers and gain a competitive advantage in your industry.
Inform strategy
Keep an eye on your KPIs with automated, presentation-ready reports to better understand which content is encouraging engagement and purchases.
Improve service
See how quickly and how often individual users reply to messages and complete assigned cases to measure team productivity and improve customer care.
Uncover trends
To inform your product and content strategies, track what consumers are talking about online by monitoring mentions, hashtags and industry keywords.
Stand out
Leverage social listening topics to discover how consumers feel about your competitors, identify influencers and find opportunities to differentiate your brand.
4307% spike in engagement
The main driving point behind our social strategy is UGC. It’s a lot easier for us to gather this with Sprout. It’s really been helpful to be able to search through multiple hashtags and keywords and have all of the content appear in a single stream.
Aaron Flick Marketing Associate, Wahl Professional
Learn MoreSee how Sprout helps retailers exceed buyer needs on social and grow their businesses through cohesive customer care and connection.
See how Sprout helps retailers exceed buyer needs on social and grow their businesses through cohesive customer care and connection.
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Browse our tools
We look forward to showing you how our platform can help you serve the needs of your audience, no matter where they are in the customer lifecycle.
Schedule a demo to:
- Have a brief conversation to assess what Sprout can do to help your social strategy
- Get a live product tour with insight into how to get the most benefit from Sprout
- Discuss social KPIs to determine the best path forward for your brand
- See the power of our tools firsthand with no commitment required
Additional resources
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How to set ecommerce social media up for success
You need all the tools in your arsenal to push sales on your website. Learn how you can generate new sources of revenue and make product discoverability on social media a seamless experience for your customers.
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Social media marketing: What it is and how to build your strategy
A complete guide to social media marketing that will help your brand tackle its goals with a sense of purpose.
