Playtime Power: Partnering with Toys Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Unlock the magic of play and connect with families and children by collaborating with influential toy reviewers, kid creators, and parenting bloggers. Our platform offers comprehensive data and insights on key voices in the toy and family entertainment space, empowering you to create playful and engaging campaigns that spark joy and imagination.

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Unbox Success with Toys Influencer Insights

Tap into the world of play and connect with toys influencers who can showcase your toys, games, or family-friendly products, share their playtime experiences, and spark joy and imagination in your audience. Our data-driven platform makes it easy to find and connect with influential toy reviewers, kid creators, and parenting bloggers who can bring your brand to life through playful and engaging content.

Sprout Social helps you unlock the power of play with impactful toys influencer partnerships. Leverage their creativity and influence to engage families and children, build brand awareness, and drive sales for your toys, games, or family-friendly products.

How many toy influencers are there?

Toy Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do toy influencers reach?

Toy Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do toy influencers post on social?

Toy Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do toy influencers charge per post?

Toy Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are toy influencers posts for brands?

Toy Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from toy influencers drive?

Toy Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.