Software Stars: Partnering with Software Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Wed Oct 23 2024

Reach tech-savvy audiences and drive software adoption through influencer marketing.

Sprout Social Product Image of Listening Performance Sentiment Summary

Code Your Way to Success with Software Influencers

Uncover the leading voices in the software industry and amplify your brand's message through strategic collaborations.

Sprout Social helps you program success with software influencers.

How many software influencers are there?

Software Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do software influencers reach?

Software Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do software influencers post on social?

Software Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do software influencers charge per post?

Software Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are software influencers posts for brands?

Software Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from software influencers drive?

Software Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Tagger by Sprout Social and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

Software Stars: Partnering with Software Influencers

Code Your Way to Success with Software Influencers

Frequently asked questions

Learn more about influencer marketing