Ageless Influence: Partnering with Senior Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Embrace diversity and tap into the growing influence of senior voices by partnering with influential seniors and age-positive advocates. Our platform offers comprehensive data and insights on key figures in the senior and lifestyle community, empowering you to forge meaningful connections.

Sprout Social Product Image of Listening Performance Sentiment Summary

Embrace Ageless Influence with Influencer Insights

Discover and connect with senior influencers who can authentically represent your brand and resonate with a mature audience. Our data-driven platform makes it easy to find and partner with influential seniors who can showcase your products or services and share their stories of experience and wisdom.

Sprout Social helps you celebrate age and experience through impactful influencer partnerships with senior voices. Leverage their wisdom and influence to connect with a mature audience, build trust, and promote a positive and inclusive brand image.

How many senior influencers are there?

Senior Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do senior influencers reach?

Senior Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do senior influencers post on social?

Senior Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do senior influencers charge per post?

Senior Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are senior influencers posts for brands?

Senior Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from senior influencers drive?

Senior Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.