Financial Gurus: Unlock Financial Freedom

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Empower your audience to achieve their financial goals through partnerships with personal finance influencers. Our platform reveals the most trusted voices in finance, ready to amplify your brand's message.

Sprout Social Product Image of Listening Performance Sentiment Summary

Fiscal Fitness: Forging Financial Influencer Partnerships

Navigate the landscape of personal finance influencers with our insightful platform. Pinpoint key voices, analyze their audience demographics, and discover collaboration opportunities.

Sprout Social empowers you to connect with personal finance influencers who inspire and educate. Partner with these trusted voices to build brand awareness, drive engagement, and establish credibility in the finance space.

How many personal finance influencers are there?

Personal Finance Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do personal finance influencers reach?

Personal Finance Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do personal finance influencers post on social?

Personal Finance Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do personal finance influencers charge per post?

Personal Finance Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are personal finance influencers posts for brands?

Personal Finance Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from personal finance influencers drive?

Personal Finance Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.