Scent-sational Influence: Partner with Perfume Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Capture the essence of fragrance and connect with perfume enthusiasts through influential partnerships. Our comprehensive data insights illuminate the leading voices in the perfume and beauty industry, empowering you to craft captivating and sensory-driven campaigns.

Sprout Social Product Image of Listening Performance Sentiment Summary

Fragrance Forward: Perfume Influencer Insights

Uncover the leading voices in the fragrance and beauty world. Our data-driven platform makes it easy to find and partner with influencers who can showcase your perfumes, share their scent stories, and reach a wider audience of fragrance enthusiasts.

Sprout Social helps you create a fragrant brand experience with perfume influencers. Leverage their expertise and passion for fragrance to engage beauty enthusiasts, build brand awareness, and drive sales for your perfume or beauty products.

How many perfume influencers are there?

Perfume Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do perfume influencers reach?

Perfume Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do perfume influencers post on social?

Perfume Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do perfume influencers charge per post?

Perfume Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are perfume influencers posts for brands?

Perfume Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from perfume influencers drive?

Perfume Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.