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Musician influencers striking the right chord with digital audiences

Musician influencers blend talent and storytelling, helping brands connect through sound and culture.

Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary

Musician influencers inspire emotional connections that last

Whether they’re releasing singles or remixing viral tracks, musician influencers bring authenticity and artistry. Their audiences are loyal and passionate—ideal for campaigns that want to spark feeling and fandom.

Explore musician influencers who harmonize perfectly with your brand—through Sprout.

Explore musician influencers who harmonize perfectly with your brand—through Sprout.

Musician Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do musician influencers reach?

Musician Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do musician influencers post on social?

Musician Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How many times a month do musician influencers post on social?

Musician Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are musician influencers posts for brands?

Musician Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from musician influencers drive?

Musician Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

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