Millennial Trailblazers: Engage the Next Generation

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Connect with the influential millennial generation by collaborating with trendsetting content creators and tastemakers who shape culture and drive consumer trends. Our platform provides comprehensive data and insights on key millennial influencers, empowering you to craft authentic and engaging campaigns that resonate with this influential demographic.

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Millennial Magic: Data-Driven Influencer Insights

Decode the millennial mindset and unlock the potential of this influential generation. Our platform allows you to discover top millennial voices, analyze their reach and engagement, and identify the perfect partners to amplify your brand's message, showcase your products or services, and connect with a generation that values authenticity and purpose.

Sprout Social helps you navigate the millennial landscape and build meaningful connections with this influential demographic. Partner with millennial influencers to tap into their creativity, passion, and cultural influence, ensuring your brand stays relevant and engaging for this influential generation.

How many millennial influencers are there?

Millennial Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do millennial influencers reach?

Millennial Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do millennial influencers post on social?

Millennial Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do millennial influencers charge per post?

Millennial Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are millennial influencers posts for brands?

Millennial Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from millennial influencers drive?

Millennial Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.