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Mindful Messaging: Partnering with Mental Health Influencers

Promote mental well-being and connect with a compassionate audience.

Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary

Empowering Voices in Mental Health

Raise awareness and foster meaningful conversations around mental health by partnering with influential advocates.

Sprout Social helps you champion mental health awareness through impactful influencer partnerships.

How many mental health influencers are there?

Mental Health Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do mental health influencers reach?

Mental Health Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do mental health influencers post on social?

Mental Health Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do mental health influencers charge per post?

Mental Health Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are mental health influencers posts for brands?

Mental Health Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from mental health influencers drive?

Mental Health Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

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