Makeup Mavens: Unlocking Beauty Influence

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Tap into the power of makeup influencers to elevate your brand's reach and resonance. Our comprehensive data insights illuminate the leading voices shaping the beauty landscape, empowering you to forge strategic partnerships.

Sprout Social Product Image of Listening Performance Sentiment Summary

Fueling Growth with Makeup Influencer Insights

Navigate the dynamic world of makeup influencers with our data-driven platform. Discover key players, analyze their engagement metrics, and identify ideal collaborators to amplify your brand's message and achieve marketing success.

Sprout Social connects you with makeup influencers poised to drive results. Leverage their expertise to expand your audience, boost brand awareness, and achieve your marketing objectives.

How many makeup influencers are there?

Makeup Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do makeup influencers reach?

Makeup Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do makeup influencers post on social?

Makeup Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do makeup influencers charge per post?

Makeup Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are makeup influencers posts for brands?

Makeup Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from makeup influencers drive?

Makeup Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.