Building Blocks of Influence: Partnering with LEGO Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Unlock the creative potential of your brand by collaborating with influential LEGO builders, enthusiasts, and content creators. Our platform provides comprehensive data and insights on key voices in the LEGO community, empowering you to craft playful and engaging campaigns that resonate with LEGO fans of all ages.

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Piece Together Success with LEGO Influencer Insights

Delve into the vibrant world of LEGO influencers with Sprout Social's data-driven platform. Unearth hidden gems and established authorities within the LEGO community, analyze their engagement metrics and audience demographics, and identify ideal collaborators to showcase your products, spark creativity, and amplify your brand's message through the timeless appeal of LEGO.

Sprout Social helps you build a strong foundation for your brand through impactful LEGO influencer partnerships. Leverage their creativity, passion, and engaged communities to reach a wider audience, foster brand loyalty, and drive sales for your LEGO-related products or creative endeavors.

How many LEGO influencers are there?

Lego Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do LEGO influencers reach?

Lego Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do LEGO influencers post on social?

Lego Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do LEGO influencers charge per post?

Lego Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are LEGO influencers posts for brands?

Lego Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from LEGO influencers drive?

Lego Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.