Hair Goals: Unlocking Influence with Hair Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Elevate your brand's presence in the beauty and hair care space by partnering with influential hair stylists and enthusiasts. Our comprehensive data insights illuminate the leading voices shaping hair trends, empowering you to forge strategic partnerships.

Sprout Social Product Image of Listening Performance Sentiment Summary

Tresses to Success: Hair Influencer Insights

Navigate the vibrant world of hair influencers with Sprout Social's data-driven platform. Discover key players, analyze their engagement metrics, and identify ideal collaborators to showcase your products, amplify your brand's message, and reach a wider audience.

Sprout Social connects you with hair influencers who can transform your brand's image. Leverage their expertise and creativity to showcase your products, inspire new looks, and drive sales within the beauty and hair care community.

How many hair influencers are there?

Hair Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do hair influencers reach?

Hair Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do hair influencers post on social?

Hair Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do hair influencers charge per post?

Hair Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are hair influencers posts for brands?

Hair Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from hair influencers drive?

Hair Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.