Gen Z Game-Changers: Connect with the Next Generation

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Stay ahead of the curve and tap into the immense influence of Gen Z by partnering with trendsetting content creators and influencers. Our platform reveals the rising stars of Gen Z, empowering you to engage with this dynamic and influential demographic.

Sprout Social Product Image of Listening Performance Sentiment Summary

Unlock Gen Z Influence: Data-Driven Insights

Decode the language of Gen Z and connect with the next generation of consumers through impactful influencer partnerships. Our platform provides comprehensive data and insights on Gen Z trends, preferences, and leading voices, empowering you to craft authentic and engaging campaigns that resonate with this influential audience.

Sprout Social helps you navigate the Gen Z landscape and build meaningful connections with a young and influential audience. Partner with Gen Z influencers to tap into their creativity, energy, and cultural relevance, ensuring your brand remains at the forefront of the ever-evolving digital world.

The top Gen Z Influencers

Here are the top 10 Gen Z Influencers based on data from Sprout Social's Influencer Marketing platform .

Influencer
Peter Nguyen	192,368,330	22	17.18%	98.6%
El Benja Real	148,487,055	15	4.9%	97.3%
Dez	146,229,080	40	9.81%	80.5%
Daniel Lechuga	120,757,307	11	22.83%	89%
MelissaKristinTV - DigitalMunchies	111,068,918	41	14.16%	98.4%
New Monday	106,510,272	348	6.24%	96.9%
Law By Mike	91,211,310	5	4.43%	99.5%
CANDISE LIN \| CANTONESE TUTOR	84,841,068	39	13.33%	98.3%
DeAndre Brown	77,467,821	53	15.93%	98.2%
Sambucha	77,003,622	6	5.75%	98.9%

Knowing the top Gen Z Influencers is just the beginning. It's important to take the time to research influencers to understand if they're the right fit to promote your brand. Utilize aninfluencer marketing platformto pull more data, such as each influencer's audience makeup, how much they charge per post, the value of posts for brands and so much more.

Once you've identified the top influencers for your campaign, you can start reaching out to them and conducting entire marketing campaigns together.

How many gen z influencers are there?

Gen Z Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do gen z influencers reach?

Gen Z Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do gen z influencers post on social?

Gen Z Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do gen z influencers charge per post?

Gen Z Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are gen z influencers posts for brands?

Gen Z Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from gen z influencers drive?

Gen Z Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.