Digital Trailblazers: Navigating the Influencer Landscape

Name: Find Influencers
Creator: Sprout Social
Published: Wed Oct 23 2024

Partner with digital influencers to shape online conversations and inspire action. Our data-rich platform unveils the leading voices across various digital spheres, ensuring you connect with the right influencers for your brand.

Sprout Social Product Image of Listening Performance Sentiment Summary

Digital Influence, Decoded: Data-Driven Insights

Demystify the world of digital influencers with our comprehensive data analysis. Gain a deep understanding of their reach, engagement, and audience demographics, empowering you to make informed decisions and forge impactful collaborations.

Sprout Social helps you navigate the digital influencer ecosystem. Connect with trendsetters who resonate with your target audience, driving brand awareness and fostering meaningful connections.

How many digital influencers are there?

Digital Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do digital influencers reach?

Digital Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do digital influencers post on social?

Digital Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do digital influencers charge per post?

Digital Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are digital influencers posts for brands?

Digital Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from digital influencers drive?

Digital Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Tagger by Sprout Social and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

Digital Trailblazers: Navigating the Influencer Landscape

Digital Influence, Decoded: Data-Driven Insights

Frequently asked questions

Learn more about influencer marketing