Crafting Connections: Partnering with Craft Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Unleash your brand's creativity and connect with DIY enthusiasts and crafters by collaborating with influential artists, makers, and DIY bloggers. Our platform offers comprehensive data and insights on key voices in the crafting community, empowering you to create inspiring and engaging campaigns that spark creativity and innovation.

Sprout Social Product Image of Listening Performance Sentiment Summary

Spark Creativity with Craft Influencer Insights

Tap into the world of crafting and connect with craft influencers who can showcase your craft supplies, tools, or DIY kits, share their creative projects, and inspire your audience with their passion for making. Our data-driven platform makes it easy to find and connect with influential crafters and DIY enthusiasts who can elevate your brand's image and reach a wider audience of creative individuals.

Sprout Social helps you unleash your brand's creativity and connect with a passionate community of crafters and DIY enthusiasts through impactful influencer partnerships. Leverage their skills and influence to inspire creativity, build brand awareness, and drive engagement.

How many craft influencers are there?

Craft Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do craft influencers reach?

Craft Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do craft influencers post on social?

Craft Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do craft influencers charge per post?

Craft Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are craft influencers posts for brands?

Craft Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from craft influencers drive?

Craft Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.