Sweeten Your Brand with Cake Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Indulge in delicious partnerships and connect with dessert enthusiasts by collaborating with influential bakers, cake decorators, and dessert bloggers. Our platform offers comprehensive data and insights on key voices in the baking and dessert community, empowering you to create mouthwatering campaigns that entice and delight your audience.

Sprout Social Product Image of Listening Performance Sentiment Summary

Bake Up Success with Cake Influencer Insights

Whip up a recipe for success by partnering with cake influencers who can showcase your baking products, cake decorating tools, or delicious creations. Our data-driven platform makes it easy to find and connect with influential bakers and dessert enthusiasts who can elevate your brand's image and reach a wider audience of sweet tooths.

Sprout Social helps you sweeten your brand's appeal with cake influencers. Leverage their creativity and passion for baking to engage dessert enthusiasts, build brand awareness, and drive sales for your baking products, cake decorating supplies, or bakery business.

How many cake influencers are there?

Cake Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do cake influencers reach?

Cake Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do cake influencers post on social?

Cake Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do cake influencers charge per post?

Cake Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are cake influencers posts for brands?

Cake Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from cake influencers drive?

Cake Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.