Brand reputation management guide
Fuel your school's reputation management strategy with data from these sources to shape how your audience views your brand.
Sprout for Higher Education
Make your school a place to belong
Sprout equips higher ed marketers with the social media management tools they need to create memorable experiences for students at every stage.
Our Customers
Higher ed, higher expectations on social
Higher ed, higher expectations on social
Schools need to create a strong sense of community via social. And that requires marketers in education to wear many hats and tackle several specific challenges:
- Presenting a unified brand story across numerous—often siloed—departments
- Fostering relationships with a diverse audience throughout the student life cycle
- Proving the ROI of social efforts that serve myriad goals and objectives
70%
of students use social media to research colleges and universities.Source: Converge Consulting
86%
of students believe every college should have a social media presence.Source: EAB research
41%
of school officials can directly attribute increased enrollment to social strategy.Source: Hanover Research
Ace your social strategy with Sprout
Our all-in-one social solution provides higher ed social marketers with the exact publishing, engagement and analytics tools they need to create meaningful connections with their students—from the moment they start their college search, until long after they’ve left campus.
Rally your teams
With a centralized platform and seamless workflows, creating and collaborating across departments is easier than ever before.
119.6% YoY increase in total social impressions
I live and die by that [content] and calendar. I can see what everyone is doing and make sure all our departments are working together to publish relevant content.
Layne Pfliiger Social Media Manager at University of North Dakota
Learn MoreKeep your door open
From applicant to alumni, staying connected is simple with Sprout’s relationship-building community management and “customer” care tools.
Reach out
Proactively engage prospects, students and alumni by monitoring relevant social conversations with Brand Keywords and hashtags.
Provide support
Never miss a message from applicants, students or parents looking for information with chatbot functionality and a unified Smart Inbox.
Get personal
Create real connection through personalized responses with access to conversation histories and relevant contact details.
Track reputation
Monitor campus chatter, manage crises and assess brand health with Message Tagging, Spike Alerts and social listening tools.
3,803% increase in engagement on Facebook, Instagram, Twitter and LinkedIn with Sprout
Customer service in higher ed is making sure your audience members feel heard and can see actual results...by making sure we’re taking note and making an effort to really provide support to our audience, we only strengthen our brand and community.
Erin Supinka Assistant Director of Digital Engagement at Dartmouth
Learn MoreSee how today’s colleges and universities collaborate across departments to create connection across campus--and beyond.
See how today’s colleges and universities collaborate across departments to create connection across campus--and beyond.
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Explore the full Sprout platform
Take a virtual tour
We look forward to showing you how our platform can help you unify your brand story, connect with your diverse audiences and drive measurable success on social.
Schedule a demo to:
- Have a brief conversation to assess what Sprout can do to help your social strategy
- Get a live product tour with insight into how to get the most benefit from Sprout
- Discuss social KPIs to determine the best path forward for your school
- See the power of our tools firsthand with no commitment required
Additional resources
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Crisis communications guide
Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes robust guidance around communication.
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Social media analytics guide
Learn how to track the success of your institution's social media marketing strategy with our complete guide to social media analytics!
