Throwback Thursday (TBT)

Throwback Thursday is a social media trend where brands and content creators share a past photo of themselves or other nostalgic content on Thursday. Throwback Thursday content is usually accompanied by #TBT or #ThrowbackThursday.

TBT meaning

TBT stands for Throwback Thursday. TBT has become one of the most popular hashtags across social networks such as Twitter, Facebook and Instagram.

TBT history

It’s difficult to determine the exact origin of Throwback Thursday. According to Google search trend history, interest in Throwback Thursday took off in 2012. Depending on where you look, you’ll get a different explanation of how Throwback Thursday got started. What we do know for sure is that brands and individual content creators leverage TBT to increase engagement, grow their audience and boost brand awareness.

Throwback Thursday ideas 

Businesses have used TBT to leverage the emotional connection between a brand and its audience. Here are just a couple of ways brands have leveraged Throwback Thursday:

Xbox showed that #TBT can also be a charming way to show how far you’ve come. TBTs can be a way for both individuals and brands to demonstrate growth or change.

Best practices for creating TBT content

TBT content is an excellent way to highlight your brand’s personality and further enhance its image. To make sure that you’re getting the best results from TBT remember the following: