Sprout Social’s AI and Automation

Transform your consumer experience with AI-powered social strategy

AI and automation is embedded across Sprout's entire intutive platform, enabling your team to work smarter, unlock creativity and increase social media’s business impact exponentially.

Product UI showing a Sprout Social customer accessing Salesforce CRM case data
HP
Kraft Heinz
Loews
Edelman
Rackspace
Titleist

Leverage AI to do more with less effort

Our proprietary AI and automation accesses more than 10 years of historical social data sets to deliver precise outputs tailored to your social media needs. Paired with LLM integrations including OpenAI and Claude, Sprout delivers elevated insights, built on a foundation of rigorous privacy and data compliance.

Power business strategy with AI-driven insights

Make better business decisions with key insights from social media data and other networks.

Minimize manual efforts to elevate customer care

Analyze customer insights to effectively prioritize and tailor agent responses.

Increase productivity with more efficient workflows

Let AI and automation take on manual processes and consolidate your work.

Supercharge your business with AI, worry-free.

Harness the power of AI, protected by Sprout's enterprise privacy & security measures.

Stay agile and achieve key results quickly

Champion a world-class consumer experience with Sprout’s human-centered AI solutions that accelerate business processes and drive strategy.

Sprout processes over one billion messages a day

Enhance your team’s efficiency. Automatically assign priority status and filter high volumes of incoming customer messages so you can maintain focus and address messages in order of importance.
Source: Sprout Social

Sprout delivers a 233% return on investment

Hit the ground running with analysis-ready models that fit into your existing workflows. Sprout's AI and automation doesn't require manual setup or continuous investment — so you can start seeing value immediately.
Source: Total Economic ImpactTM Study by Forrester Consulting

Make the most of AI & automation

Our seamless onboarding approach will help you quickly capitalize on the benefits of AI and automation. Let Sprout’s AI Assist and automation technology alleviate your manual work in engagement, publishing, analytics, employee advocacy and social listening.

Product Image of Engagement Smart Inbox with Collision Detection

Go beyond customer expectations

Accelerate response times with a unified inbox, so you can spend more time connecting on a human level with customers.

  • Resolve questions faster with AI-powered replies and summaries
  • Take control of your inbox with automated routing and chatbots
  • Prioritize key messages with AI-powered sentiment and classification tools
Tesco

Analyze by AI Assist has been a game changer for how I approach content and campaign analysis… What could previously take me hours of manual effort — such as identifying trends, measuring performance, and generating insights — can now be done in minutes.

Erica Bufford, Social Listening and Reporting, Tesco

Ready to streamline your business?

Let us show you how to drive impact in your organization with AI and automation built for social media.

Sprout Social Product Image of Listening Performance Sentiment Summary

Schedule a demo to:

  • Have a brief conversation to assess what Sprout can do to help your social strategy
  • Get a live product tour with insight into how to get the most benefit from Sprout
  • Discuss your needs and goals to determine the best path forward for your organization
  • See the power of our tools firsthand with no commitment required

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Additional resources

  • How Sprout optimizes social media workflows with AI

    At Sprout Social, we’re committed to leveraging the best technology available to streamline our processes and deliver better results for our team—and our customers. Luckily, this includes our very own product, and what does that make us? Customer Zero.

  • 7 AI in social media examples to inspire your strategy

    Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performance—they just can’t drive the car.