Sprout Social’s AI and Automation

Transform your consumer experience with AI-powered social strategy

AI and automation is embedded across Sprout's entire intutive platform, enabling your team to work smarter, unlock creativity and increase social media’s business impact exponentially.

Leverage AI to do more with less effort

Our proprietary AI and automation accesses more than 10 years of historical social data sets to deliver precise outputs tailored to your social media needs. Paired with LLM integrations including OpenAI and Claude, Sprout delivers elevated insights, built on a foundation of rigorous privacy and data compliance.

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Power business strategy with AI-driven insights

Make better business decisions with key insights from social media data and other networks.

Minimize manual efforts to elevate customer care

Analyze customer insights to effectively prioritize and tailor agent responses.

Increase productivity with more efficient workflows

Let AI and automation take on manual processes and consolidate your work.

Stay agile and achieve key results quickly

Champion a world-class consumer experience with Sprout’s human-centered AI solutions that accelerate business processes and drive strategy.

Sprout processes over one billion messages a day

Enhance your team’s efficiency. Automatically assign priority status and filter high volumes of incoming customer messages so you can maintain focus and address messages in order of importance.

Source: Sprout Social

Sprout delivers a 233% return on investment

Hit the ground running with analysis-ready models that fit into your existing workflows. Sprout's AI and automation doesn't require manual setup or continuous investment — so you can start seeing value immediately.

Source: Source: Total Economic Impact^TM Study by Forrester Consulting

Make the most of AI & automation

Our seamless onboarding approach will help you quickly capitalize on the benefits of AI and automation. Let Sprout’s AI Assist and automation technology alleviate your manual work in engagement, publishing, analytics, employee advocacy and social listening.

Go beyond customer expectations

Accelerate response times with a unified inbox, so you can spend more time connecting on a human level with customers.

Resolve questions faster with AI-powered replies and summaries
Take control of your inbox with automated routing and chatbots
Prioritize key messages with AI-powered sentiment and classification tools

Explore our engagement features

Optimize your social content

Increase the impact of your social strategy with precise recommendations and compelling content through Sprout’s AI and automation.

Determine best times to post for engagement and impressions with Sprout’s Optimal Send Times
Generate engaging captions in seconds with AI and get back time for campaign strategy development
Quickly find brand-relevant content to share with your audience using Sprout’s Content Suggestions

Explore our publishing features

Sprout Social Product Image of Analytics Instagram Competitors Report

Prove the ROI of your social efforts

Drive business impact across teams with rich social data and dashboards.

Find the most important key learnings from your performance data with AI-powered analyst insights
Create tailored reports that align with your business needs and automate sharing to key stakeholders
Track how content resonates with your audience with comment sentiment reporting

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Discover essential insights

Find the conversational insights that matter most to inform strategy, product innovation, market research and competitive insight.

Understand consumer emotions around key topics with Sprout’s proprietary Sentiment scoring model
Get ahead of sudden shifts in conversations with custom Spike Alert notifications
Identify top trends and notable data insights about your topic with Analyze by AI Assist

Explore our listening features

Extend your social reach

Streamline your employee advocacy workflows with AI to amplify your brand awareness, mitigate risk and drive business results.

Instantly generate diverse post copy to boost reach and impact
Use data-driven post times to maximize engagement
Increase participation with automated reminders for inactive readers

Explore our advocacy features

“ Analyze by AI Assist has been a game changer for how I approach content and campaign analysis… What could previously take me hours of manual effort — such as identifying trends, measuring performance, and generating insights — can now be done in minutes.”

Erica Bufford, Social Listening and Reporting, Tesco

Ready to streamline your business?

Let us show you how to drive impact in your organization with AI and automation built for social media.

Sprout Social Product Image of Listening Performance Sentiment Summary

Schedule a demo to:

Have a brief conversation to assess what Sprout can do to help your social strategy
Get a live product tour with insight into how to get the most benefit from Sprout
Discuss your needs and goals to determine the best path forward for your organization
See the power of our tools firsthand with no commitment required

When AI is everywhere, invest where it counts

AI will upend our relationship with software, whether you’re a marketer, a customer care agent or a data analyst. Before overhauling tech stacks or rewriting job descriptions, leaders need to reflect on how these emerging capabilities will change the nature of work for their teams.
Sprout Social enhances platform with new artificial intelligence (AI) investments

Impactful and intuitive AI and automation will be ready to use and fit seamlessly into current workflows while vastly improving them. This will deliver incredible value to our customers and empower them to unlock even greater ROI from social media.
Sprout Social vs. Sprinklr: The best tool for your brand in 2023

Along with being ranked above Sprinklr in ease of use, ease of set up and several other categories, Sprout Social also leads the way for fastest ROI. Our go-live time is faster than Sprinklr’s, resulting in quicker ROI. Sprout’s user-friendly nature leads to higher adoption, meaning you’ll start seeing value sooner.