Track social media campaigns easily with Google Analytics integration.

Make campaign tracking from social posts a seamless process by adding your Google Analytics accounts.

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No credit card or install required

Identify your best content

Track message-level analytics—clicks, retweets, shares & more—on individual posts & social networks to understand what resonates most with your audience.

Discover trends & influencers

View top hashtags, topics, terms and users that are trending across all your connected social media profiles in mentions and replies to your accounts.

Evaluate responsiveness

Expose trends in your social messages by day & time—then track & measure how efficiently you respond to them, gaining insight into how to improve.

In addition to your own Google Analytics reports, get deeper, more advanced social media analytics with Sprout.

Sprout Social — Google Analytics Demographics

The Engagement Report

Sprout’s unique report analyzes incoming messages to identify those that require a response and tracks how efficiently you respond.

Competitive Analytics

Evaluate your growth, engagement and influence scores against top competitors to benchmark how well you’re interacting with your audience.

The Team Report

See how efficiently users in your account are operating to gain valuable insight into where your biggest opportunities are for improvement.

More than 17,000 customers rely on Sprout's Google analytics integration to understand their social media traffic.

Sprout processes tens of millions of social media interactions daily and is a leading social platform for business.

Enjoy all that Sprout Social has to offer free for 30 days.

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